Proposições metodológicas tecno-cartográficas: montagem-travessia, softtellers e sitemap como movimento de imersão no objeto

Abstract

This article presents and problematizes what we call techno-cartographic procedure. We observe the subjectivities that arise in this process, which are closely related to the researcher’s trajectory, to the objects of the analysis – in this case, constituted by the project “I’m Amazon” which is present in Google Earth – and to the theoretical movements triggered. As members of this movement, we present three characteristics: the gesture of the montage-crossings as the moment to trace the path through the object, the role of the softteller as the one who walks and narrates these crossings and the sitemap as the materiality that produces an impression of the object’ spatiality. These procedures are arranged during the analysis of “I’m Amazon”, which triggers the theories to support our observations about the object during the demonstration of the techno-cartographic process.