Estratégia de análise cromática de similares para design de livro objeto: estudo de caso dos videoclipes de K-pop

Abstract

The research focuses on analyzing South Korean music videos (K-pop) and understanding what role color plays in the narrative construction of this object, with all research aimed at developing a graphic design of an object book. For the development of such a project, we first sought as references authors who study color, photography, music video, visual language, semiotics, gestalt, editorial design and K-pop and its industry, in order to understand the relationship between these areas and design. Later in this same document, the video clips are analyzed, which were chosen from a list of winners in the category of "Music Video of the Year" of the Mnet Asian Music Awards, interpreting them and seeking to understand which elements and colors present, and its relationship and importance to the narrative