A negociação das relações sociais e dos afetos no capitalismo contemporâneo: uma observação empírica do episódio Queda livre da série Black Mirror

Abstract

This article discusses some theoretical reflections on the transformations of social relationships and the affects uses in the context of contemporary capitalism and in the structural presence of communication technologies in postmodern society (HARVEY, 2008). The focus of the discussion is centered on theorists who understand the subject as an eternal “self-investor”, constantly investing in his image to answer the economic logic in which we are immersed (LAZZARATO, 2006; PELBART, 2016; ILLOUZ, 2011; SENNET, 2006; ZELIZER, 2011) and the promotion culture that complements the contemporary capitalist system (DAVES, 2013; WERNICK, 2003). To exemplify the discussions, we present a short empirical observation of the Nosedive episode released in October 2016 in the third season of the Black Mirror television series produced and broadcast by the Netflix streaming platform.