Planejamento estratégico na gestão pública: uma análise da secretaria municipal de desenvolvimento social e cidadania (SEMDESC) de Camocim -Ce.

Abstract

This work is the result of a study on the importance of strategic planning for public organizations, particularly at the municipal level. Is, therefore, a case study of the Municipal Social Development and Citizenship (SEMDESC) Camocim and aims to determine to what extent the realization of a Strategic Planning assists in the execution of public policies for social assistance at the local level. For this purpose, an interview with the Secretary and the Technical Management of SEMDESC was performed and a questionnaire administered to 20 (twenty) of the Social Assistance users Camocim. After collecting and analyzing the data, it was found that this body shall prepare a Strategic Plan every four years, with the same formalized in the Multi-Year Plan for Social Assistance. Also held an organizational diagnosis with the use of the tool SWOT matrix, through which it was possible to identify various strengths, weaknesses, opportunities and threats. Finally, it was concluded that the institution investigated Strategic Planning is essential to the effectiveness of public policies for social assistance in the city. From its completion, it is possible to identify the problems, set goals and targets to be achieved and the strategies to be used. The work is organized in five (5) sections. At first, we present the objectives, the research problem and justification. In the second, a description about the Strategic Plan, its steps and tools of Strategic Management is made, as well as the general aspects of the management of public policies on social assistance. In the third, are presented the method of approach and the research techniques used. In the fourth section, the description and analysis of the data collected in the interview and questionnaire from the information presented in the theoretical framework is taken. Finally, the last section presents the main conclusions, and suggestions for improvement for the institution investigated.