Análise de gestão organizacional à luz do BSC: um estudo de caso em uma empresa de pequeno porte

Abstract

The practices of a strategic management of a company are consistent with the development of an organization, in a methodological and structural way, organizing the processes that involve the steps for the accomplishment of an activity, involving all the entities that compose it. The purpose of this study is to analyze the Balanced Scorecard framework for the strategic management of a small business. For the theoretical basis a bibliographical study was carried out about the concepts of this research. Interviews were conducted in a small business with three managers to analyze how they are developing strategic management. The results obtained with the Balanced Socrecard tool revealed that the company has difficulties in its organization, which indicated the need to elaborate the mission, vision and values to subsequently create the objectives and strategies that this company needs to structure and follow up on. development, develop indicators of strategies and actions that must be performed to structure, innovate and consolidate your business. With this research it can be concluded that the analyzed company may reflect the reality of other organizations that need to use administrative methodologies to organize and advance their objectives.