Cognições gerenciais sobre práticas gerenciais inovadoras e gestão de pessoas

Abstract

The general objective of this research was to analyze the context of people management and managerial innovation in a communication company, through the perception of its managers. The specific objectives were: to identify changes that occurred in the area of people management, analyze the perception of managers about management actions that indicate innovation and analyze the relationship between the context of people management and managerial innovation. The methodology was qualitative with the realization of 6 semi-structured interviews with senior managers within the company. The results were analyzed through content analysis. Management cognitions revealed that innovations are present in the actions of managers and in the evolutionary process of managing the company's people. Also, the need to align the company's internal arrangements in order to enable the achievement of the expectations of its stakeholders was observed. This article contributes by addressing the implementation of practices that promote the evolution of people management and stimulate the creation of managerial innovations. In addition, it promotes better comprehension about the management dynamics of a communication company that faces the challenge of being competitive and producing value information for its customers.