Contribuições teóricas de Marcuse sobre as novas formas de controle e dominação nas sociedades capitalistas

Abstract

The struggle for permanence and stability of capital is being waged in the cultural sphere by the exploration of the subjectivity of individuals and of what makes them what they are: consciousness. From the analysis of the Critical Theory of Society of the philosopher Herbert Marcuse, the article presents a debate that revolves around the emerging forms of social control in capitalist societies, which are aimed at dominating individuals by satisfying superimposed needs and, contradictorily, moving the gears of the system. It is investigated to what extent technology and technology contribute to instituting the new forms of social control from the concept of technological rationality. The objective is to point out the contradictions of reason in the midst of the technological environment, involving the relationship between individual and society from the introjection of the culture of consumption to the total administration of life. The struggle for existence in the face of the apparatus of production and consumption which imposes a growing standard of living undergoes the pressure of the world administered by forces alien to the control of individuals, compromising their emancipation by eliminating criticism and impeding the free development of their faculties. The debate shows that capitalist societies repress, precondition and introject false needs, undermining the real possibilities of qualitative transformation of society