Análise do perfil e do grau de satisfação dos clientes de uma loja de smartphones de Groaíras – CE

Abstract

The general objective of this work was to analyze the profile and level of customer satisfaction of a Groaíras - CE smartphone store. For this, an exploratory, bibliographic and descriptive research was developed. The research was performed through the application of a questionnaire with 30 closed questions and 108 clients were interviewed. The results obtained showed that there is a balance of consumption regarding gender, where men represent 50.92% and women (49.08%). Most clients are in the age group above 28 years. The local market was favorable and had a socioeconomic profile of low schooling and income. It was noticed that the customers have a good perception of the store, as well as consumption habits easily assimilable. It was concluded that the general objective was reached, considering that, the work mapped the profile of these consumers and the study can serve as a basis for future market research, and can be replicated in other companies as a form of consultancy, analyzing areas such as service, variety of products.