O mercado brasileiro para jogos em celulares smartphones na região nordeste.

Abstract

The present work addressed an analysis of the Brazilian market for games in smartphone handsets in the Northeast region of the country, since it has been showing growth in recent years. An exploratory, descriptive and bibliographical research was used because it characterized a type of work where the interviewer sought to understand more of the subject, through a questionnaire raised about a search for academic materials in order to obtain more information about the subject . In addition, the interview was of the qualitative type, with the purpose of understanding the subject in a flexible and dynamic way, not taking place the proposed theme. The methodology used was interview as a form of communication with some businessmen in the industry where the reader was verified by the effectiveness of knowing the electronic gaming environment through the regional economic scenario and thus guide those who will follow the career of entrepreneurship in this sector. The form of obtaining the data was a formal conversation with the interviewee, in which the messages exchanged with him were stored in the application that was used as a means of communication. The representative of each company was communicated through social networks about the interview invitation and decided whether or not to participate. Therefore, it was observed that all the companies had difficulties, initially, because the financial return was not immediate, but they continued to work hard so that they reached the prominent position that they were during the elaboration of this work. It could also be noted that it was not necessary to have undergraduate courses to enter the branch, it was enough only commitment and previous knowledge on game development. It was also observed that these companies invested in a wider scope in the production of games, collaborating to spread the subject in their regions and observed that educational institutions were encouraging their students to follow this professional branch.