Jornalismo e Facebook: a adaptação do O Povo Online na era da comunicação digital

Abstract

Journalism has undergone profound structural changes, and questions about the role of social networks arise daily because of the speed of events and interactions. Daily news, previously consumed on the tactile pad of paper, is present in a new medium through the screen of smartphones, tablets and computers, which has altered the process of production, distribution and consumption of information. The incessant rapidity in which the globalized world develops takes from the consumer a greater time in the monitoring of local news, Brazil and the world. We therefore seek to answer the question: "how did local newspapers adapt to digital communication and adapted the content of social networks, specifically Facebook?" In this perspective of the local newspaper, a semistructured interview was held with the Social Media Coordinator of the Communication Group O Povo, and later some of the talk was related to the hypotheses raised in the research and in light of previous studies in the area. The results showed that, according to Anderson et al (2013) about the projection on post-industrial journalism, the local paper uses new strategies to obtain visibility. Local newsrooms have undergone structural changes, using metrics and indicators to strategically plan content for the media. In addition, they use native videos and a series of other actions that increase the engagement within the platform, which has its own logic of operation, according to the algorithm and, therefore, does not prioritize journalistic content. As a result, productive routines change and must shape the new way of consuming information, adapting news and selecting appropriate content to attract the most followers. Properly selecting the content that will go to Facebook expands the number of users reached, as well as increasing the visibility of a particular journalistic company in the world of online social networks, where the correct editorial decisions attract more and more followers.