A terceirização como vantagem competitiva no processo produtivo de uma indústria de confecção de pequeno porte

Abstract

In today's increasingly competitive world, companies need to be prepared for a competing market where customers with ever-increasing demands expect quality products delivered on time. In this scenario outsourcing has an important role in the planning of companies. This work has as main objective to investigate the outsourcing in the productive process of a small factory of confections of feminine fashion of the state of Ceará. Based on the research, the literature provides, through established authors, opinions based on scientific studies about the importance of the use of outsourcing by companies. According to them, there are still many gaps and controversies in the researches of the current literature so that a conclusive evaluation can be made about this strategy, which stimulates the continuity of more empirical researches that reinforce this knowledge. The positive influence of outsourcing on performance, competitiveness and even bringing economic advantages over competitors was accepted as a hypothesis. In the case study, first, a survey of all the activities of the production process was made regarding outsourcing or internalization. Next, the criteria that led the managers to decide whether or not to outsource the various stages of the production flow were identified. Once this information was obtained, a specific stage of the production process was chosen for a detailed analysis in the light of manufacturing performance objectives, using indicators of costs, as well as qualitative dimensions of performance, quality and competitiveness. At the end of the work it was verified that the outsourcing of some stages of the production process makes the business viable, as well as the internalization of the stage specifically analyzed will bring competitive advantages.