Estratégia empresarial: um estudo de caso em uma empresa cearense do ramo de atividade gráfica

Abstract

With the intensification of competition in the business world, a growing trend in this area is the need for management to adopt a strategic posture in order to plan for the future and remain competitive. For this to occur, companies must set themselves strategically for the future, leaving the way clear what his mission and his vision and what are your future goals. Many organizations are looking for models to support strategic decision in which they can support the organizational objectives, and in this case study were adopted three models for decision support: cost leadership, differentiation and focus as a target for cost improvement and direction for markets specific aiming to translate the mission, vision and strategy of organizations. This paper presents a case study aiming to find out the models to support strategic decision exists which best fits the company's organizational structure Ceará branch activity graph: Marcoprint Graphic Industries. The survey revealed that the three models that were adopted in the organization can be inserted, providing greater efficiency in future organization aligned with the organizational objectives of the company analyzed.