O profissional de secretariado executivo como agente facilitador na assessoria de eventos técnico-científicos e mercadológicos

Abstract

The work seeks an understanding about the Executive Secretariat professional in the midst of events. The general objective is to understand how the skills developed through the formation of the executive secretary can prepare him to advise in the area of events and in what way the gender relation interferes in that environment. In order to reach the proposed objective, a qualitative research was carried out using bibliographical methods, documental analysis and qualitative research with focal group. A questionnaire was used as a collection tool, as well as two interview scripts. One directed to the directors of the company IkoneEventos, and the other directed to the two coordinators of said company. These were analyzed using qualitative methods. With the general and specific objectives being met, it was possible to understand that the training offered to the student of the Executive Secretariat, considering its curricular matrix, is satisfactory for the scope of technical-scientific, commercial and corporate events, in which it is the direction company IkoneEventos; event professionals perceive the Executive Secretary professional as an important actor in the organization; and it was also understood that there is a certain relationship between the issue of the feminine gender in the history of the Executive Secretariat and in the performance in events.