Geração do modelo de negócio, validação e análise de viabilidade econômico-financeira de uma startup no setor lawtech

Abstract

This study presents the process of construction and validation of the business model, in addition to the economic-financial viability analysis, of a technology-based company that started operations in the city of Fortaleza in the lawtech sector, the AjudaJus. The company started with a construction and development of a single product that aims to act in the market of technological solutions in the area of consumer law, proposing an ease access to justice. This study took as conceptual basis the Businesse Model Generation Canvas, Lean Startup, a projection of cash flow, Net Present Value, an Internal Rate of Return and a scenario analysis. During the execution of this study, some methodological procedures were used, such as bibliographical research and field study. The results presented allowed the verification that the solution developed by the company is able to maintain and grow its participation in the lawtech sector in different scenarios analyzed. It was also verified that the company has as differentiated product innovation, low initial investments of implantation, low operating costs and a high potential of scalability dress the great market in which it is inserted. It was also verified that the company has as differentiated product innovation, low initial investments of implantation, low operating costs and a high potential of scalability in the great market in which it is inserted.