Secretariado Executivo e o desafio da comunicação oral

Abstract

Communication throughout history has been performed in different ways, from different perspectives, leading organizations to use it as a strategic tool in order to secure a competitive advantage. Among the many possible variations, oral communication stands out-either in its simplest form, as a way to convey information, or in niore complex intances, when information is exchange and transformed. Given the importance of communicative process, it is every professional´s responsibility to develop the skills require to perform satisfactorily in communicative situations. The Executive Secretary has the role of a communication facilitator in the organizations where they work. Therefore, this paper aims at analysing executive secretaries command of oral communication skills and how this ability contributis for the achievement of the secretaries´ professional goals, as well as examine the arrent scenario for both professionals and studants, as for as oral communication situations are concerned. The results of a bibliographical resaarch on the topic are presented, which intended at demonstrating the importance of communication and at finding out more about its forms and its relevance for the orgazations. Afterwards a descriptive exploratory study was conducted, aiming at collection data, in the form on the responses a questionaire by a group of professionals and students of Executive Secretaryship. The data gathered suggests that the secretarial professionals hereby investigated have good command of oral communication skills, and that has contributed to the achievement of their professional goals, as well as to a good professional performance and better adaptation to market demands.