O vestuário infantil sob os aspectos ergonômicos e educativos: análise da coleção fauna Brasil da marca MINHOCCO

Abstract

Children's fashion has long been an extension of adult clothing. From the differentiation of these pieces, in the seventeenth century, the children began to have appropriate clothes for their age, but that in time they returned to be similar to the one of adults, mainly due to the influence of the media. Today, there is a concern for certain companies in making clothes thinking about child welfare and that can stimulate learning in some way. The present work presented a case study of the Fauna Brasil collection of the children's clothing brand Minhocco, with the objective of understanding the ergonomic and educational aspects present in the pieces and, thus, if the pieces contribute to the development of the child. All the pieces of the collection were observed and eleven of them were analyzed. The theme of this work allowed the entry into a field of study that is the children's universe, in which I was able to analyze two aspects in the development of clothing for this public. Therefore, I had to understand some topics for the basis of this research, such as the history of childhood and how fashion is embedded in this trajectory, the influence of advertising on children's choice of power, the ergonomics of clothes designed for children's bodies and way the clothing can contribute to the child's learning, making an interrelationship between them. The nature of the research is qualitative and the methodology used was bibliographic research and documentary research. At the end of the studies it was concluded that in general the company is concerned with the development of the child, because it stimulates in its pieces educational messages and there is also a concern with the materials used to make the pieces, combining comfort and quality.