Os desafios da indústria têxtil nacional frente às importações dos produtos asiáticos: um estudo de caso

Abstract

This study aimed at analyzing the challenges of the Brazilian textile industry against imports of Asian products. Relevance is attributed to research by the proposal to draw a parallel between the domestic textile industry and as Asian and the import process is shaping up between them in terms of advantages and disadvantages. The development of the study is also justified by the contribution they provide to researchers and others interested in the subject it was concluded, through case study and analysis and discussion of results, the company under investigation worked in this strategy, as a funder of customers. In general, there was the urgency of the Brazilian government in order to adopt conditions for the domestic textile products are available in the domestic market at princes competitive with imported items. The need arises when they show little competitive, especially when compared to Asian countries, which are on average 30% cheaper.