O comportamento do consumidor de brechós em Fortaleza

Abstract

The present work investigates the change that has been occurring in the perception of society regarding the consumption of clothing articles sold in thrift stores in Fortaleza and seeks to analyse consumer behaviour of consumers of these articles in the city. The present study also sought to locate the most popular thrift stores, in addition to identifying and classifying the characteristics of the consumer of Fortaleza's thrift stores. The research was of a basic nature, with methodological process of qualitative approach and documentary research. The questionnaire method was used and propagated through social networks and online interviews were conducted with consumers of different thrift stores in Fortaleza. The results of this research show the relationships between consumers who have access to social networks and thrift stores that have physical stores and reveal the profile of this consumer and the main motivations for the consumption of second-hand clothes and accessories in Fortaleza.