Competitividade na micro e pequena empresa: um estudo do Projeto Extensão Industrial Exportadora - PEIEX

Abstract

The focus of this case study is Project Exporting Industrial Extension - PEIEX. In this study we sought to verify that the project helped improve internal processes, culture and export competitiveness of micro and small businesses participating in the same referent to the first two phases of the project that occurred in 2009 and 2010. This study is descriptive in nature and shows the importance of micro and small businesses in the Metropolitan Region of Fortaleza for the project. We checked the results of these two years and made the use of secondary data. The survey was developed through the theory of Porter defines competitive advantage and Value Chain. The results investigated in this study show that companies participating in the project and obtain competitive advantages of them, in the long term through improvements implemented, will attend the international market.