Projeto executivo: revista de moda Portia

Abstract

Based on the trilogy The Hunger Games, the fashion magazine Portia was designed. To execute the production of the magazine it was necessary the present work, in which a Project of Product was elaborated starting from references of magazines on the market. Research was made on the definition of the methodology of project according to Baxter, the Marketing Mix, Methodology of the product project and Graphic Design, facilitating the process of production of the magazine. It was found that the fashion product comes in several areas, the chosen one for the work is the magazine. The planning and execution of the project of the magazine, allowed the understanding of the several sections that fashion magazines include and how influential and important it is for the readers. Besides the comprehension of the way fashion is presented in a society technologically more developed and appreciative of a luxurious and extravagant lifestyle