A contribuição das redes sociais para a divulgação dos serviços e produtos nas bibliotecas universitárias: o caso da Biblioteca de Ciências Humanas da UFC

Abstract

The purpose of this paper is to understand the contribution of the social networks of the Web in the dissemination of the services and products of the Human Sciences Library of the UFC. The research is of qualitative approach and the objectives are exploratory and descriptive. According to the data collection procedures, a bibliographical, documentary and case study research was used, and for data collection, a semi-structured questionnaire was used. The interpretation of the data was made from the technique of content analysis. The results show that the dissemination of the products and services carried out on the social networks of the library is unsatisfactory, it also reveals the importance of using other information channels in the dissemination of products and services. It is concluded, therefore, that university libraries, even counting on the potentiality and reach of social networks, realize that they still need conventional communication strategies.