A mulher, a moda e o consumo compulsivo: as consumidoras compulsivas de moda de Fortaleza

Abstract

This study consists of a reflection on female buying behavior in relation to the acquisition of fashion articles related to clothing, where the steps of the process of buying fashion consumers for the knowledge of the motivating forces factors influencing this consumption and the reasons why behavior changed and became compulsive. The work was based on a bibliographic review and resorted to renowned authors who present the main concepts and ideas about psychology, consumer behavior, fashion, marketing, and economics. THE is a field survey, where the data collected are of a quantitative and qualitative. The study was conducted with women who consume Fortaleza in order to find possible compulsive fashion consumers. It was performed in two steps, the first being the online form for defining the target audience and the second the interviews with selected participants for the study. The results showed that within the analyzed universe there was a percentage of women consumers, thus making it possible to individuals.