Fatores determinantes no desempenho social corporativo das empresas brasileiras de capital aberto

Abstract

The number of companies that invested in social actions in 2012 was 68% of companies with investments in the stock market. These investment models have become one of the indicators sought by corporations to stand out from their competitors. And as signage for the market of which Corporate Governance is well implemented by companies, several indexes are used for this to occur. As an example, the Corporate Sustainability Index (ISE), an instrument of this work, is disclosed in the financial market with the objective of attracting more investors to the companies that have this indicator. This work had as main objective to identify the factors that differentiate the companies that adhere to the ISE and those that do not. For this, 46 companies of which half were not part of the ISE of BM & F Bovespa were analyzed. Using statistical techniques such as logistic regression analysis and decision tree it was verified that the age of the company and the issuance of ADR are the factors that contribute most to a corporation to join the ISE and that the companies that are within this indicator has a turnover three times higher than those that are not