Ações de Responsabilidade Social Empresarial (RSE) para Stakeholders primários em empresas que atuam no Brasil

Abstract

With globalization there was a breaking barriers between countries and with this an accelerated process of business growth. Globalization, however, wasn't only economic and technological, but informational too. People started to have different views of the world and demanded from entrepreneurs responsibilities that would promote the welfare of society. It's in this sense that this present research aims to analyze the actions of CSR on the reports of sustainability in GRI standard, version G4, base year 2015, of the companies that work in Brazil, taking as base the Ethos Indicators of CSR, through a descriptive analysis with a qualitative approach. Through these was verified the quality of information disclosed to the costumers and to the providers stakeholders (supply chain and customer). The results showed that the quality of information shown on the sustainability reports for a sample of 95 companies are small, lacking data that quantifies and qualifies with greater depth the actions aimed to those stakeholders, since only 34% of the sample was demonstrated above average the criterion estabilished to the providers and 54% to the costumers.