Valoração econômica da Praça Martins Dourado pelo método de valoração contingente

Abstract

ABSTRACT The economic valuation of the environment enters the universe of this research through a method that seeks to estimate values to the assets and services generated by them. Environmental goods are measured by economic science in order to estimate the variation in people's welfare due to changes in the quantity or quality of environmental goods and services, whether in the appropriation for use or non-use or option or, existence. The objective of this article is to economically measure the Martins Dourado square, located in the city of Fortaleza/CE, by the contingent valuation method (MVC). This is an exploratory research, of a quantitative nature and carried out by means of a survey. The MVC was used in order to capture the economic value of an environmental asset through the willingness to pay (DAP) with open application of payment cards and hypothetical scenario presentation to the 148 respondents in June 2017. Of these , 119 (80.41%) were willing to contribute to the maintenance and conservation of the square, monthly, by means of collection of bank tickets, obtaining the individual monthly value of R $ 25.08, consequently, attributing benefits to the Square Martins Dourado of R$3,981,700.80 / year.