Estratégias competitivas do setor funeral com foco nos planos de assistência funeral familiar: um estudo de caso

Abstract

The current environment where organizations are located is unstable and competition becomes increasingly fierce, so that companies need to be focused on achieving and maintaining customers. To this must formulate and implement strategies that are appropriate to their culture so that patterns and thus can ensure competitive advantage. The evolution of the funeral industry in recent years illustrates this new scenario of competitive organizations. This monograph search through a case study of a company in the funeral business to show how competitive strategies are used in the company and verify the effectiveness of using these strategies for achieving competitive advantage.