Gestão ambiental empresarial: foco em embalagens sustentáveis na Coca-Cola Brasil

Abstract

Sustainability and environment business administration are both themes increasingly discussed by the society and also by most companies. Due to the effects of Man’s activities in nature (global warming, pollution, depleting natural resources, among others), the concern about the Planet’s environmental conditions are getting much higher. This article has the purpose of understanding the role of an large beverage producer in producing it’s products packages, mainly plastic bottles, in an sustainable way. This article will also expose main practices that the company is adopting in order to minimize the environmental impact of it’s packages and the actual results that they are reaching. The qualitative and exploratory research about the company has reached satisfactory results, showing that the beverage producer achieved to adopt many functioning strategies in order to deliver and sell its products with sensible reductions in the environmental impacts of its activities : much less natural resources are being used ; much more renewable primary goods are incorporated into the plastic bottles, in substitution to nonrenewable ones and the recycling of packages, growing Brazil’s recycling chain.