Individualismo e coletivismo: uma análise dos padrões de interdependência entre corretores de imóveis de Fortaleza - CE

Abstract

The main objective of this research was evaluate how the real estate Market of the Ceara’s capitol as characterized, in terms of getting use of more individualistic or more collectivistic practices, when the human resource process, under the sight of it’s politics, practices and values. For this purpose was used a specific tool of measurement, based on Grangeiro (2006), in which the realtor was able to categorize your own perceptions about the processes of the HR management of the organization in which he was linked were developed, aiming to identify the suitability of the enterprises to the contemporary practices of the people management process, especially about of the hybrid concepts of agency–community modelo f management, in accordance with the precepts of Rousseau and Arthur (1999). The data for the analysis was obtained quantitatively of one sample of 99 realtors, using a non-probabilistic approach by judgement on a field survey scheme. The analysis of the data was realized throught the precepts of the descriptive statistic, with it’s validation being performed by a non-parametric test of correlation, Spearman’s coefficient, owning to the non-normality of the sample. The found results allow to diagnose that the modelo f the HR management, adopted by the real estate agencies kepts straight correlation with the contemporary practices of people management, especially the agency-community model, however, the model has been sustained for more than principles in practices, this fact can be attributed, at least in part, to poor bond estabilished between parties, however, this scenario seems to be changing due to the challenges posed by Market dynamics, competition and globalization.