Análise para implementação de uma empresa do ramo de saúde: estudo de caso de uma pequena empresa de saúde

Abstract

The study was made for a new company that will provide health services, where there is little supply of services and a demand that grows in geometric progression drives the success of new entrants in the market. The study was instrumental in the opening of the business that had been the object of desire by members for some time. The business plan begins with an Executive Summary and elaborated in the sequel marketing plan that is the most important point and depth of the project with detailed action plan, study 4Ps. Management and Operational Plan are studied quickly and suggestive though it is extremely necessary to create the same business for lack of administrative knowledge by the partners. The financial plan will not be working on this project. Then some critical points will be addressed with the risks of service dependency Protected Area where the project elaborated identified as a service essential to the functioning of the company. A SWOT analysis was prepared in a theoretical way is subject to change with the beginning of the company's activities. Finalizing the summary, we discuss the Strategic Planning focusing on objectives and targets to be set up for the beginning of the company's activities.