Avaliação de condutas sustentáveis nas micro e pequenas empresas de confecção de Fortaleza

Abstract

Micro and small enterprises have been increasingly pressured to adopt best environmental and social practices. The aim of this project is to evaluate the level of adoption of sustainable behaviors of micro and small enterprises operating in the manufacturing sector of Fortaleza, considering the economic, social and environmental dimensions. Therefore, attempts to contribute to increased knowledge about the inclusion of sustainability into the culture of micro and small Brazilian companies, providing relevant information to students, business, government and civil society in general. In the literature review discusses the evolution and definition of sustainability, the concept of sustainable business, the prospects of economic, social and environmental management in small business and the peculiarities, characteristics and key aspects of the confections sector, given its presence in Brazil and Ceará. After the literature review was performed field research with the application of a questionnaire composed of 20 variable frequency with a Likert scale of five points. This collection instrument was applied along with 27 micro and small confections companies in Fortaleza, which are served by one of the branches of Banco do Brasil. Then the data were treated quantitatively using descriptive statistics, with extraction of mean and standard deviation of each variable. Results pointed out that micro and small enterprises operating in Fortaleza's manufacturing sector has an intermediate level of adoption of environmentally correct behavior and a high level of adoption of economic and social behavior. It was also found that companies have an intermediate level of corporate sustainability.