O luxo sustentável a partir da coleção Ashaninka da marca Osklen

Abstract

The present article intends to analyse the interssection between luxury with the social and ecological responsability. Using as a study case the Ashaninka collection, presented by Osklen, it will explore how it connected with the susteinability Idea, and the elaboration of a bigger social project for the development of this collection. The metodology consists in bibliographical analysis and the study of the collection, referencing authors such as Lipovetsky, Salcedo and Carvalhal. After the study, it was realized that the brand carries a legacy of teachings for future companies that seek to follow the path of sustainable development.