Estratégias de oportunidade com foco nas operadoras de turismo: estudo de caso no Hotel Boreas

Abstract

This work with the general objective of analyzing how to combat seasonality using strategic planning to minimize the effects of low tourist season turning its focus to the association with tour operators. To this end, outlined the profile of the customers in order to identify the audience to be reached, we analyzed the internal and external environment identifying strengths, weaknesses, opportunities and threats, described the strategic planning aimed at operators implemented by hotel and analyzed the planning efficiency through results as profit and revenue. As a tool we used the exploratory research to identify the target market to direct your strategy in order to seek competitive advantage and superior position in the hospitality industry, identify deficiencies and opportunities to know and seize them or avoid them by assessing more accurately the environment in which it operates. Decrease the major fixed costs and make efforts in a specific distribution channel certainly provide a sustainable competitive advantage. Thus realizing the loyalty of regular customers and attracting new customers, the enterprise can practice lower prices, but on the other hand have higher occupancy and maintain the proper functioning of the organization. In this way it is intended to identify solutions to medium and small enterprises from the Praia do Futuro region face the seasonality focusing on operators, creating conditions and different scenarios for solving this problem.