Os princípios da alta costura aplicados à marca Lunee Couture

Abstract

The purpose of this study is to understand how Hight Seam has emerged, which organization governs, to understand the differences between Hight Seam in France and what is considered Hight Seam in Brazil and, finally, to understand the application - or not - of its concepts in a strong Fortaleza´s brand. For this, a bibliographic research and a case study of the brand Lunee Seam were used. Through the analysis of data collected, it was possible to verify that the brand can not be considered Hight Seam, however, it follows some principles, such as manual work and the way it dedicates to its products. Can not be spoken of the existence of Hight Seam in the French standards in Brazil, because in our country this type of fashion is still underdeveloped and few stylists who design their brands to produce clothes in this style.