Fortaleza na Copa do Mundo de Futebol de 2014: a expectativa dos fortalezenses na condição de cidade-sede

Abstract

This work has as goal to understand the influence of World Cup in the image of Fortaleza city for its residents, in other words, to evaluate, in general, if fortalezenses citizens see the execution of the World Cup in Fortaleza positively or negatively. Organized into three chapters, this work begins with a theoretical approach about the concept of event and about the concept of image, as well as a bibliographical analysis about World Cup Soccer and the choice of Fortaleza as a host city of the 2014 World Cup. Also a survey in newspapers and official media is performed to rank the construction works carried out in Fortaleza due the Cup and how some of those impact in the daily lives of the population and the urban environment. Finally, the data obtained from an interview with the secretary of Secopa-CE, Ferrúcio Feitosa, and opinion research applied with fortalezenses citizens about the image that they have about the capital in question and its preparation for the World Cup are analyzed. The analysis concludes that despite the positive outlook on the part of local authorities, the population of Fortaleza hasn't a positive image of the city against the World Cup. However, based on the survey, is not observed that fortalezenses have a negative image. There is therefore a balance in the perception that citizens have about the city's preparations for holding the World Cup 2014, in other words, the image that it has can be interpreted as a regular.