Divino! É tudo culpa da classe C: análise da representação de um novo segmento social na telenovela Avenida Brasil

Abstract

Amid purpurins, strong colors and people love talking loud and at the same time, this paper presents notes that focus on fictional narrative Avenida Brasil, aiming to understand the effort of soap operas in representing a social segment that is rising nowadays. Is the class C, baby! A social class that is established at the center of national discussions, causing a new perspective of the “seen” and thus an effort of serial fiction in representing their universe in search of a greater identification. The new middle class figure up as the new “apple of the eye” of the nation, occupying a huge chunk of the consumer market potential and generating a new way to visualize said “common people”, a fact that leads to a focus of observation: a Divine suburb, which meant , in the prime time of your Brazilian crop of inhabitants loaded with all the cultural symbolism of this rising class television. For this, we make a case study on the “phenomenon” Avenida Brasil, of João Emanuel along with the use of a literature search, to understand from the melodramatic genre of television archeology to the huge success of the plot in question. Thus, Sodré, Morin , Andrade , Mattelart, Veja and Ibope lent us his thoughts to compose this research and understand a little more about the social role of this new Brazilian middle class.