Projeto experimental: União Protetora dos Animais Carentes - UPAC

Abstract

The present article consists of planning and creating an advertising campaign aiming at solving the communication problems of União Protetora dos Animais Carentes - UPAC - and was developed for presentation before the academic committee as a partial requirement for obtaining the bachelor's degree in Advertising and Propaganda by the Federal University of Ceará, with the advised by professor Soraya Madeira da Silva, with coorientation of Ana Carolina Bernardo Macêdo. The development of this project was achieved through simulating an advertising agency, named Gôndola Comunicação. The planning aims at strengthening the identity of UPAC and promotes a campaign to encourage animal adoption. To do this, we expected every sector of an agency, varying roles such as client relation, planning, media, creativity and production with the aim of running a campaign that reaches the parameters outlined in the overall plan.