O encontro da TV com a internet: uma análise da participação do telespectador de futebol no Programa Bate-Bola

Abstract

The aim of this work is to analyze how the public of television can participate in the programming of traditional media using digital tools. For this, we take as an object of analysis a sports program called Bate-Bola, presented by the broadcaster ESPN Brasil TV network. At the beginning of each program, an online board is available at the site of the broadcaster where viewers may post messages which are occasionally read by the presenter and the commentators. Our assumption is that the participation rebounds at the programs, being able to produce contents that aren’t originally planned by the editors. To investigate the relationship between viewers and presenter/commentators, we decided to work with ten editions of the program, which spans for two weeks. This work begins with a review of such concepts as cyberspace, cyberculture, media convergence, interaction through the internet and interaction on TV. Then, soccer is emphasized, since this sport is the main subject of Bate-Bola. We investigate, next, how soccer was developed and consolidated in Brazil. Finally, we analyze the comments posted by viewers in the programs, dividing them into categories and picking specific cases from a qualitative approach. The importance of this work lies on its investigation of a contemporary and increasingly recurring fact: the use of the Internet by the TV as a tool that allows viewer interference in the content being presented.