Atitude empreendedora dos corretores de seguros em Fortaleza

Abstract

The present work has like main objective to identify the entrepreneurial attitude of partners and managers of insurance brokers in Fortaleza. In this form, this study was carried out through a field work having as focus the entrepreneurial attitude. Knowing that the insuring market is evolving more and more and believing that the entrepreneur has certain characteristic that after they were quite developed are able to maintain his enterprises in the market for more time, was opted for the elaboration of a study in which the objective is to measure the dimensions of the entrepreneurial attitude. For this feasibility study, was used a questionnaire, validated, there built and developed by Souza and Lopes Jr. (2005) called Instrument of Measure of Enterprising Attitude – IMAE – IMAE. This instrument is composed by 36 items, divided into four dimensions: Realization, Planning, Power and Innovation, through which, was applied to measure the frequency with which the entrepreneurial attitude is perceived in the partners and managers of insurance brokers. Collected through google docs, this work was done with a sample of 60 insurance brokers in the city of Fortaleza. The answers of businessmen were stored in a program of analysis of data called SPSS (Statistical Package for the Social Science), version 22.0. On the average, the answers of the investigators showed positive to the presence of entrepreneurial attitude, however, while analyzing the obtained results, it was concluded that there are some aspects of the entrepreneurial attitude that needs to be more developed. The profile of partner’s brokers, with regard to gender, level of education, age and time of the profession, has no statistically significant differences in entrepreneurial attitude.