Corte e recortes do turismo no Maciço de Baturité – Ce: reflexões a partir da avaliação do Programa de Apoio ao Turismo Regional (PROATUR)

Abstract

Considering the role of tourism financing as an instrument of public policy, the present study consists on the evaluation of the Regional Tourism Support Program (PROATUR) – Brazil´s Northeast Bank (BNB) financing program with resources from Northeast´s Constitutional Fund (FNE) – as a policy of tourism interiorization to Baturité´s Ridge region. To subsidize this proposal, there have been approached themes related to the importance of tourism as an instrument of regional development, the role of financing as a public policy for tourism support and the profile of the sample cities – Baturité, Guaramiranga, Mulungu and Pacoti – where there has been developed a field research to approach the work theme to the reality investigated, through a qualitative research. Under this scope, it has been learnt that the tourism development factor of a locality goes much beyond the credit availability, and must involve the integration of the Region´s municipalities, the orchestration of the federal players and the participation of the local community during tourism planning through a common discussion of the local and state policies to the sustainable development of the activity.