O “novo bairro” Jóquei Clube: marcas traços e resistências do Jockey Club cearense

Abstract

The Jockey Club Cearense was an important leisure equipment for the city of Fortaleza, since its founding in 1947, the phase-out process until its deactivation and subsequent demolition that occurred in 2008. This research aims to understand what were the processes that led to the demolition of the equipment, checking if this equipment is considered an important asset to the city and the neighborhood. In our analysis we aim to recognize which subjects responsible for the design of the equipment, the dynamics occurring in the place, from its installation and after its demolition, and the interests and conflicts that culminated in its demolition. It is an integral part of this work, see how the Jockey Club Ceará while urban equipment had importance in relation to leisure and social symbolism for the neighborhood and the city of Fortaleza, and the spatial redevelopment of the neighborhood "new neighborhood" that arises within the neighborhood, after the demolition. To meet these checks used the trace of concepts, branding and marking, according to VERCHAMBRE (2008) that allow us to understand as a social equity, after undergoing the processes of abandonment and demolition could become a intangible heritage, this is one of the main questions to be answered. To understand the object its approach will be guide by a theoretical framework that allows the dialog among Geography and the dynamics passed in the neighborhood. This is a qualitative research that excels the experience and intentionality of the facts. To understand this, we executed a bibliographic and documental survey, field’s observations, interviews with locals and ancient users of Jockey Club Cearense and application of forms with users of new equipment. Jockey Club Cearense was a social property for the neighborhood of Jóquei Clube, nevertheless the social and cultural dynamics allowed its transformation within the place becoming immaterial trace.