A eficiência da inserção da variável ambiental nas instituição financeiras perante o protocolo verde e os princípios do Equador.

Abstract

The certainty of the climatic changes has put in question the current economic model. The search for profit through consumption, without conscience, has reached new levels with the appearance of globalization and with that the society has noticed that the resources are finite and that change is necessary. in this new context, there are the financial institutions, companies responsible for financing most of the economic activities, including the most polluting ones. By financing those types of activities, the banks become co-responsible for the environmental impact generated by their clients. Thus, in order to avoid future penalties, several tools were created to help the process of credit evaluation, together with the inclusion of the environmental variable, among them are the Green Protocol and the Equator Principles. Both can be considered initiatives that paved the way for a new modality of business - that includes the environmental risk in their activities and that evaluates their impact in the environment and in the neighboring communities. This study had the goal of measuring the efficiency of the financial institutions in the inclusion of the environmental variable through the Green Protocol and the Equator Principles. For that, was created the Index of Efficiency of Inclusion of the Environmental Variable (IEIVA), through the adaptation of Alimonda and Leão (2005). That index was applied to five financial institutions, with great performance in Brazil, being three public and two private. The analysis of IEIVA led to the understanding of the indices that compose it individually, allowing this way to act preferentially in the indicators that obtained results below the expected, in order to improve the total performance. At the end it was possible to verify that there is a small difference that favors the public financial institutions (Green Protocol) in relation to the private ones (The Equator Principles). Even so it must be emphasized that these two tools - Green Protocol and The Equator Principles - are not the only ones that allow the introduction of the environmental variable in the Financial Institutions, being chosen because they are the more widespread and used; in that way, they do not guarantee the transformation of a financial institution in a sustainable company; even so they open up a road. Sustainable Development demands actions that include governments, companies and society. It is necessary that everybody become aware of the importance of introducing a new economic model that favors all of them. What seems to be now impossible, but that can become indispensable in the future. Therefore the analysis of the environmental variable in the credit concession, that today seems to be innovative for the market, has been showing necessary, before natural resources become rare.