Desdobramento da função qualidade no desenvolvimento de conceitos de lancheiras térmicas para vendedores ambulantes

Abstract

The resistance from the Brazilian coast bathers to buy food offered by street vendors is directly linked to aspects such as appearance and hygiene of products sold. Associated with these points is the lack of thermal bags quality, and adapted to the environment of sales in the coastline, enabling sellers to resolve these deficiencies. Thus, the aim of this work was the development of packaging concepts that will give users a better way to make their food products, with the provision on the quality of its functions. Following the methodology reported by Baxter, Rosenfeld e Cheng, sought to identify the needs of customers, generating concepts, studying the demands of users. The result was the development of lunch bag with characteristics of packaged foods on a practical, hygienic, with adequate distribution of compartments and, above all, ergonomic. These project will met not only the needs of coast bathers, but also the sellers, giving thus an opportunity for improvement in services and quality of life for all involved.