Modelo multicritério de avaliação do desempenho operacional de empresas de transporte rodoviário de cargas

Abstract

The globalization process and the brazilian economic growth have contributed to the increased demand for freight transportation in many sectors. Faced with an increasingly competitive market, companies concentrate their focus on their core activities and start to outsource some other activities. So, freight transportation has been the target of increased outsourcing, presenting himself as a business opportunity for many transportation companies. The evaluation of the operational performance of those companies is obtained by various indicators, which isolated help managers to monitor and control their activities. It is also through those indicators that the bottlenecks are identified, supporting the decision making process to promote improvements and increased customer satisfaction. This study proposes the use of Multicriteria Decision Support - Constructivist (MCDA - C) to subsidize the construction of a model for evaluating the operating performance of freight transportation companies. The choice of methodology is grounded on two main points: i) it takes into account the views of decision makers and , ii ) it aggregates many relevant aspects for the good operating performance in a single model. A constructivist methodology allows the decision makers development of knowledge about the problem, and so, to make better decisions for achieving their objectives. At the end of this search it is intended to have a multicriteria model for evaluating the operating performance of the freight transportation companies able to support the decision making of managers , and also enable the understanding of the consequences of their decisions in the context under investigation.