http://repositorio.ufc.br/handle/riufc/22328 Fri, 12 Jun 2026 13:30:21 GMT 2026-06-12T13:30:21Z http://repositorio.ufc.br/handle/riufc/86637 Título: Influenciadores mirins: uma análise da produção de conteúdo comercial no youtube à luz da ética e da legislação publicitária Autor(es): Oliveira, Rafaela Azevedo Servilha De Abstract: This paper analyzes the production of commercial content by kidinfluencers on YouTube, positioning it at the intersection of entertainment, advertising, and digital child labor. Starting from the premise that this activity constitutes a complex phenomenon that transforms childhood into a commodity, the study is based on advertising legislation (CDC, CONANDA and CONAR resolutions) and the ethical principles of the Child and Adolescent Statute (ECA), including its digital dimension. The general objective was to analyze the fragile regulatory boundaries of commercial content directed at children in the context of platformized culture. Through a comparative analysis of three emblematic channels —whose identities have been concealed for ethical reasons — the narrative structure, persuasive elements, and explicit and implicit market integration were investigated. The results demonstrate a systematic dissolution of the boundaries that traditionally protected childhood from commercial exploitation: the home becomes a studio, play becomes a script, and trust becomes influence capital. It is concluded that current regulation is outdated and insufficient in the face of the speed and sophistication of platforms. The algorithmic logic, coupled with the power asymmetry between platforms and users, creates an illusory autonomy for the child, who becomes both consumer and producer of the narrative. Faced with thecommodification of childhood experience, the urgency of a new ethical and regulatory pact is advocated, one that prioritizes the integral protection of childhood, ensuring digital participation that is safe, conscious, and free from market exploitation. Tipo: TCC Thu, 01 Jan 2026 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/86637 2026-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/86604 Título: Manuel Pardal: o menino que nasceu sem cor livro ilustrado para crianças sobre o limbo racial da população parda no Ceará Autor(es): Freitas, Raimundo de Sousa Abstract: Racial dynamics in Ceará, particularly those involving the population classified as pardo (mixed-race) by the Brazilian Institute of Geography and Statistics (IBGE), form the central narrative of the illustrated project Manuel Pardal: The Boy Who Was Born Without a Color. According to the latest report from the Institute for Research and Economic Strategy of Ceará (IPECE), individuals classified as pardo represented 66.2% of the state's total population. Based on this context, the present work investigates what Gomes (2019) refers to as the “Racial Identity Limbo of Pardos,” a condition reinforced within the social imaginary and through media practices that construct negative representations of Black and Indigenous (racialized) individuals. This process contributes to a reluctance to embrace Black identity. In the book’s narrative, the main issues that affect pardo individuals are explored through the experiences of the protagonist, Manuel Pardal, a child from Ceará. The story also examines how racist discourses present across various forms of media strengthen this lack of racial identification among pardos. Tipo: TCC Sun, 01 Jan 2023 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/86604 2023-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/86437 Título: Sexismo digital: a rejeição da representação de mulheres negras e desfems como protagonistas de jogos digitais Autor(es): Costa, Francisca Márcia de Souza Abstract: This research critically analyzes the lack of representation of Black women as protagonists in digital games, focusing on the reception of the character Jordan A. Mun from Intergalactic: The Heretic Prophet (Naughty Dog, 2024). Using a qualitative approach, the study combines bibliographic review, content analysis, and observation of online forums such as Outerspace. The theoretical framework is grounded in the concepts of representation and stereotypes by Stuart Hall (2016), the male gaze by Laura Mulvey (2017), the whiteness pact by Cida Bento (2022), the participatory culture by Henry Jenkins (2009), and the works of Fortim (2016) and Garcia (2023). The findings reveal a persistent resistance from the gamer community toward racial and gender diversity, as well as the crucial role media plays in perpetuating or subverting hegemonic narratives. The study concludes that despite some progress, digital games still reproduce power structures that marginalize Black women from leading roles in gaming narratives. Tipo: TCC Wed, 01 Jan 2025 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/86437 2025-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/86318 Título: Ruas em memória: websérie sobre o Centro de Fortaleza Autor(es): Assis Neto, Osvaldo Sousa de Abstract: The work Ruas em Memória: o Centro de Fortaleza seeks to celebrate anddocument the life stories and stories of people, not only those who work or haveworked in the Center of Fortaleza, but also those who circulate in the neighborhood.The purpose is to present not only a shallow view of the current condition of theneighborhood, but to explore its socio-spatial configuration based on interviews withfamily members and people who carry out activities and walk in the area. In this way,the interviews will give voice to these memories, revealing the authentic experiencesof those who knew a Center in the not-so-distant past and those who know a Centertoday. Through this record, the aim is not only to preserve and share people'sindividual and collective memories, but also to understand how people see the urbanspace that has changed over time, impacting those who lived in it and those who stilllive there. The series in vertical format is aimed at social networks and highlights theimportance not only historical and cultural, but, above all, commercial of the Center ofFortaleza. Tipo: TCC Wed, 01 Jan 2025 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/86318 2025-01-01T00:00:00Z