http://repositorio.ufc.br/handle/riufc/23867 2026-04-05T13:57:43Z 2026-04-05T13:57:43Z Lima, Diego Sávio da Cunha http://repositorio.ufc.br/handle/riufc/84104 2026-01-06T19:58:52Z 2023-01-01T00:00:00Z

Título: Análise da implantação do CRM em uma instituição que atua na área de educação Autor(es): Lima, Diego Sávio da Cunha Abstract: Faced with the use of strategic tools in the market, there is the CRM, a personalized system for the diversified service of companies towards their customers, being a great focal point of the success of several organizations in the world. Thus, this work has the general objective of understanding how the analyzed company, which is in the education area focused on the pharmaceutical sector, had impacts with the implementation of CRM in its commercial area. In methodological matters, the work has a qualitative character, with a descriptive purpose, using the technique of documental and field research. With this study, it was noticeable how the use of CRM in the commercial area of the analyzed organization, managed to contribute to the positive results of the company, in terms of sales. Finally, the study contributes directly to the market's perception of how investment in strategic tools, in the commercial area, can contribute to companies' results. Tipo: TCC

2023-01-01T00:00:00Z Santos, Marcos Aurélio dos http://repositorio.ufc.br/handle/riufc/82197 2025-08-21T19:24:34Z 2007-01-01T00:00:00Z

Título: O processo de escolha de sistemas de informação: utilização do Balanced Scorecard como ferramenta estratégica Autor(es): Santos, Marcos Aurélio dos Tipo: TCC

2007-01-01T00:00:00Z Silva, Rodrigo Augusto Gadelha e http://repositorio.ufc.br/handle/riufc/81779 2025-07-31T20:36:39Z 2024-01-01T00:00:00Z

Título: O papel das características do produto na decisão de compra de produtos colecionáveis Autor(es): Silva, Rodrigo Augusto Gadelha e Abstract: This study aimed to investigate the influence of collectible product characteristics on consumers' purchasing decision-making process, considering different types of products in the current collectibles market. Its development was motivated by the growth of the collectibles market, which encompasses a wide variety of products. The research was conducted based on a questionnaire distributed to consumers of collectible products, analyzing how much they are influenced in their purchasing process by the following characteristics: rarity, aesthetics, quality, utility, theme and emotional value of the products. The methodology used was descriptive and involved the collection of quantitative data, followed by statistical analysis with mean, mode and standard deviation, making it possible to identify the characteristics most valued by consumers at different stages of the purchasing decision-making process and how they may vary depending on the type of collectible. The results demonstrate that quality and theme are the most influential characteristics in the consumer's purchasing decision-making process. It is concluded that understanding these characteristics can help companies in the sector to develop more effective marketing strategies, aligned with collectors' preferences. The study offers relevant contributions to the academic field and the collectibles industry, highlighting the importance of priority factors in the collectors' purchasing decision process. Tipo: TCC

2024-01-01T00:00:00Z Souza, Guthemberg Adriano de http://repositorio.ufc.br/handle/riufc/81777 2025-07-31T20:34:36Z 2024-01-01T00:00:00Z

Título: O processo de reaproveitamento de equipamentos eletroeletrônicos: Um estudo de caso sobre a empresa Megazone Informática Autor(es): Souza, Guthemberg Adriano de Abstract: Globalization has led to the growth of electronics trade, encouraging large brands of technological products to develop more advanced technologies. The waste generated by technological growth has negative impacts on public health and the environment. Thus, viable alternatives are sought for managing this waste and raising awareness among the population. This case study aims to analyze how the electronics reuse process carried out by Megazone informatics works. The methodology used was descriptive research with a qualitative approach. Furthermore, there was an understanding of how the owner's decision method works for reusing and reconditioning products entering the store. The results obtained in the research indicate that this market is growing and there is a large turnover of products, such as the entry of a significant number of smartphones, the removal of their parts and their subsequent sale. Furthermore, there are positive economic and environmental results, reducing what would otherwise be waste and transforming it into a regular product in good condition. It can be concluded that it is a promising business model to inspire new ventures. Tipo: TCC

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