Modelos de simulação na análise antitruste: aplicação na fusão entre General Motors e PSA Peugeot Citroen

Abstract

This dissertation presents a simulation analysis of fusion in the Brazilian automobile. The central objective of the analysis is to compute the effects of the merger between General Motors and PSA Peugeot Citroën, after the announcement of the creation of a Global Strategic Alliance between the two companies. The results of the post-merger equilibrium are simulated PCAIDS (Proportionality-Calibrated Almost Ideal Demand System), proposed by Epstein and Rubinfeld (2002), which simulates the merger of two firms in an oligopoly market. The results of the simulation exercise confirmed the expected increases in product prices. This result is consistent with the expectation that mergers involve increases in market prices and without economic efficiency gains, impose losses for consumers.