Desenvolvimento de um planejamento estratégico para a equipe Aratinga Aerodesign: uma proposta para fortalecimento da gestão e da competitividade organizacional

Abstract

In an increasingly dynamic and competitive organizational environment, organizations have sought planning practices capable of contributing to greater strategic direction, activity organization, and achievement of established objectives. This context becomes even more relevant within university projects, which, despite significantly contributing to students’ technical and professional development, frequently face challenges related to organizational continuity, process management, and limited resources. In this sense, the present study aimed to develop a strategic planning framework for a university AeroDesign team, seeking to strengthen management and organizational competitiveness. Data were collected through meetings and semi-structured interviews conducted with team leaders, directors, and members. Initially, the organizational philosophy was reviewed, followed by an internal and external environment analysis using the SWOT matrix, enabling the identification of strengths, weaknesses, opportunities, and threats. Subsequently, the team’s strategic objectives were defined, and goals were developed through the SMART methodology, making them specific, measurable, and time-bound, in addition to establishing performance indicators to monitor expected results. Finally, action plans were developed using the 5W1H tool to structure the strategies required to achieve the defined objectives. The main results indicated the need to strengthen aspects related to internal organization, activity management, member development, integration among areas, and the expansion of institutional partnerships. Regarding the main objective, it can be concluded that it was achieved, since a structured strategic plan was developed, aligned with the identified needs and the organizational context of the studied team.