A mediação cultural na animação A viagem de Chihiro: elementos culturais e xintoístas

Abstract

This Final Undergraduate Project, entitled “Cultural Mediation in the Animation Spirited Away: Cultural and Shinto Elements,” analyzes the film Spirited Away based on the premise that the animation conveys cultural and Shinto elements, functioning as a cultural agent. The aim is to understand how these elements are represented throughout the narrative and how they contribute to mediating Japanese culture to the audience. Thus, the study involves the identification, description, and interpretation of these elements, based on the assumption that they refer to Shintoism, the traditional religion of Japan. Characterized as a qualitative analysis, the research indicates that the animation, in addition to portraying Shintoism in specific moments through symbolic characters, objects, and actions, also functions as a cultural mediator by conveying Japanese values, beliefs, and traditions in an accessible, dynamic, and comprehensible way, especially for audiences unfamiliar with Eastern culture.