Comparação das motivações por trás das âncoras de carreira de homens e mulheres da geração y

Abstract

The objective of this study was to compare the motivations behind the career anchors of men and women of the Y Generation. The topic studied has organizational and social importance, since by better understanding the motivations of their employees, organizations can increase the retention and productivity of these professionals. Furthermore, by pointing out the gender inequalities, which are still present, it is possible to raise awareness and seek greater equality. With this objective in mind, qualitative research was carried out in two parts. On the first, eight men and eight women born between 1980 and 1995 (belonging to Y generation), from two different multinational companies, took Schein's (1990) career anchors test. All participants had children and had been on the job market for more than 10 years and worked as managers or directors. Subsequently, a semi-structured interview was conducted to understand the professional and personal motivations behind the results, at which point the Riverside.fm tool was used to transcribe the participants' answers. The survey showed that even though the individuals from gen y showed more gender equality in daily matters, like exercises, having and practicing a hobby and sharing domestic work and childcare, women still consider family as their main priority and motivation, while men's priorities and motivations are more diverse, including family, work, and financial matters. The results obtained contributed to better understanding the relationship between gender and professional choices, and the generational impact on the career.