A relação do trabalho híbrido com a employee value proposition: um estudo em uma indústria cearense

Abstract

Talent management has become a strategic competitive advantage in the contemporary business landscape, driven by the global shortage of qualified professionals. This research analyzes the relationship between the dimensions of the Employee Value Proposition (EVP), the set of attributes, benefits, and values offered by an organization, and the adherence to the hybrid work model within a manufacturing industry in Ceará, Brazil. Methodologically, a descriptive and quantitative case study was conducted with 206 administrative employees. Results indicate that the "Work Environment" dimension holds the highest satisfaction mean (4.57), while "Benefits and Flexibility" recorded the lowest (3.30). Correlation analysis revealed that the "Benefits and Flexibility" dimension behaves independently and is isolated from other variables, suggesting that satisfaction with flexibility is evaluated transactionally and is not automatically increased by improvements in management support or peer relationships. Therefore, to increase this average, it is necessary to invest directly in specific flexibility policies . The study concludes that hybrid work and management support are decisive strategic components for the EVP, with flexibility being a structural trend sought and required by younger generations for work-life balance.